Web Designing India

2011-12-20T04:00:00.001-08:00

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Ecommerce Website Design

2011-12-18T23:13:00.000-08:00

ECommerce websites have their own rare character that is intended to lead the visitor to one simple task – make an online purchase. A web designer wants to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the chief design features that you should have in an eCommerce website.

Numerous of you are probably already asking why eCommerce website design is different from any other website design. They all require being attractive, well organized and use the right colors that fit the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.

An eCommerce website needs to follow certain selling principles:

1. Give the user a pleasant experience during his online shopping.
2. Make certain you provide sufficient information on who owns the website and why they should be trusted.
3. The website must be easy to use. If it isn’t, the visitor will go to your competitor.

Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.

How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.

A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use methods that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they generally sell only one product. That allows the web designer the ability to overstress the one click principle and make it and benefit. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.

An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.

If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.

2011-12-18T23:04:00.001-08:00

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2011-11-05T04:24:00.001-07:00

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SEO Musts for Local Business

2011-11-05T04:07:00.000-07:00

The Internet may be global in nature, but if your business is local, it makes no sense to concentrate on worldwide reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a worldwide reach is a waste of resources. Instead, you should concentrate on the local community. You might be asking how you can do it, when the Web is global and Google doesn't classify sites according to their location.

Here is how you can go local with SEO:

1 Use your location in your keywords.

The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, you’re most essential key phrase should be “car insurance London” because this key phrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

2 Use your location in Meta Tags

Meta Tags matter for search engines and you shouldn't miss to comprise your location, together with your other keywords in the Meta Tags of the pages of your site. Of course, you should have your location in the keywords you use in the body text because otherwise it is a bit distrustful when your body text doesn't have your location as a keyword but your tags are stuffed with it.

3 Use your location in your body text

Keywords in the body text count a lot and you can't pay for to skip them. If your web copy is optimized for “car insurance” only, this won't help you rank well with “car insurance London”, so ensure that your location is part of your keywords.

4 Take advantages of Google Places and Yahoo Local

Google Places and Yahoo Local are great places to submit to because they will comprise you in their listings for a specific location.

5 Create back links with your location as anchor text

It could be a bit tricky to get organic back links with your location as anchor text because some keywords with location don't sound very natural – for instance, “car insurance London” isn't grammatically correct and you will hardly get an organic inline link with it but you can use it in the Name field to comment on blogs. If the blog is dofollow, you will still get a back link with anchor text that helps for SEO.

6 Get included in local search engine
Worldwide search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but depending on your location, local search engines may be the real golden mine. A local search engine could mean a search engine for the area (though it is not very likely to have regional search engines) or more likely for your country.

7 Get listed in local directories
In addition to local search engines, you require to try your luck with local directories, too. You might think that nobody reads directory listings but this isn't exactly so. For instance, Yellow Pages are one of the first places where people look when searching for a local vendor for a specific product.

8 Run locally-targeted ad campaigns
One of the most resourceful ways to drive targeted, local traffic to your site is with the help of locally-targeted ad campaigns. PPC ads and classifieds are the two options that work best – at least for most webmasters.

9 Do occasional checks of your keywords
Occasionally checking the present search volume of your keywords is a good idea because shifts in search volumes are quite typical. Needless to say, if people don't search for “car insurance London” anymore because they have started using other search phrases and you continue to optimize for “car insurance London”, this is a waste of time and money. Also, keep an eye on the keywords your competitors use – this will give you clue which keywords work and which don't.

10 Use social media
Social media can drive more traffic to a site than search engines and for local search this is also true. Facebook, Twitter, and the other social networking sites have a great sale possible because you can promote your business for free and reach exactly the people you need. Local groups on social sites are especially valuable because the participants there are mainly from the region you are interested in.

11 Ask for reviews and testimonials

Client reviews and testimonials are a classical business instrument and these are like letters of recommendation for your business. However, as far as SEO is concerned, they could have another role. There are review sites, where you can publish such reviews and testimonials (or ask your clients to do it) and this will drive business to you. Some of these sites are Yelp and Merchant Circle but it is quite probable that there are regional or national review sites you can also post at.

12 Make separate pages for your different locations

When you have business in numerous locations, this makes the task a bit more difficult because you can't possibly optimize for all of them – you can't have a key phrase such as “car insurance London, Berlin, Paris, New York”. In this case the solution is to create separate pages for your different locations. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. uk.co for GB, .de for Germany, etc.) but this is only reasonable to do, if your business is truly multinational. Otherwise, just a separate page for each of your locations will do.

These simple tips how to optimize your site for local searches are a should, if you rely on the local market. Maybe you are already doing some of them and you know what works for you and what doesn't. Anyway, if you haven't tried them all, try them now and see if this will have a positive impact on your rankings (and your business) or not.

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How Can I Benefit From Social Bookmarking?

2011-09-30T00:36:00.000-07:00

Social bookmarking and social networking allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.

Because many social networking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.

It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.

So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.

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Benefits of SEO optimized Web Site Designing

2011-09-22T23:57:00.000-07:00

Searching target keywords – We need to search the the keywords related to you business and services as well as products. You can use proposal and Google Keyword Tools as well as many tools are available in market. You can create a list of keywords or keyword phrases related to your business and which are highly searched in the search engines.

Content Writing – Write healthy contents and adjust the keywords in the text. Your first paragraph can be between 250 to 500 keywords. You can use some sentences like , what, who, which to make it more content based.

Optimize meta tags – Your web page title should include proper keywords which are most important for you. Then these keywords should be included in the description content as well as keywords meta tags.

Heading Tags – The H1 tag contains the largest font and is the most significant. You should use h1 to h5 header tags properly and the fonts can be controlled via Style Sheet.

Optimize images using the alt tag – write a short description for the alt tag of your image. too many images or very large images on your web page will slow down the loading time of your web site. So image size should be optimized.

Optimize links using the title tag- write a link name for the title tag of your Link. too many links on your web page will help the promotiong your keywords or key phrases. So links should be optimized

SEO India

Keyword Research for better ROI

2011-09-22T04:36:00.000-07:00

Keywords are necessary to locate websites in search engines. We offer you keyword explore and optimization. We can provide you the total sethttp://www.blogger.com/img/blank.gif of keywords that will ensure you a huge traffic. We execute the procedure sincerely because it is an important thing for your website as it can make your site progressive or can destroy it at the same time. It performs an essential part especially if you want to be searched on search engines.

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Our reputation is based on providing you the best keyword on your affordable price. We are progressing everyday by our developed tactics and strategies.
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SEO India

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Choosing the best shopping cart for your Ecommerce website

2011-09-21T03:23:00.000-07:00

Choosing a shopping cart for your Ecommerce website is important when having an online store when you want your customers to be able to purchase your merchandise easily. Shopping cart features vary in all Ecommerce software that you can choose for your online business and making sure you select the right one is critical for your customers to buy your items without any trouble. There are many things you should take into consideration when purchasing an online shopping cart for your online store. An SEO-friendly cart, really simple syndication (RSS) capability, customer reviews, product sharing and recommendations, coupon code support, and much more!

Search engine optimization is critical when having an Ecommerce site and being able to market your business website. We do not have any control over the technical aspect of search-engine indexing as opposed to the creative text that we choose to put on the website. So choosing the best content management system (CMS) is critical. You can tell if the content management system is great by how it rewrites the URLs on your Ecommerce site for you with keywords in them.

RSS capability which is defined as a set of data formats that makes it easy to syndicate page content, is also crucial to the success of your Ecommerce site. This type of technology is also very important for marketing purposes and it is great for customers when offering discount feeds in a reader or news aggregator. You can submit for RSS feeds to all the major social media sites like Twitter and Facebook with sales promotions, new products, and other information you want your customers and potential new customers to see. Always choose a cart with RSS capability so you can generate feeds for new products, special discounts, and more.

Customer reviews on your products and services is a huge part of maintaining and gaining customers to your Ecommerce site. Most every customer would like to see reviews on an item from other consumers to determine if they should buy the product or not. Your shopping cart should always have the option for your customers to write reviews or at least point to 3rd party customer review tools that are available on the web.

Having a shopping cart that allows product sharing and recommendations is a huge marketing tool that you should always have when developing your Ecommerce site. A lot of people surf the web for ideas for themselves or others that they want to tell someone about for upcoming birthdays and other special occhttp://www.blogger.com/img/blank.gifasions. Implementing a share button under a product that someone is interested in is very important so they can quickly send the product recommendation out to their friends and family without having to leave the site and write a separate e-mail.

Another really important tool that should come with your Ecommerce shopping cart is to make sure you have coupon code support for your customers. By having this, a customer can type in a code that they received from a promotion you did or that is displayed on your website and they are able to buy the item on your website at the special discount offered. A lot of customers love deals and keep coming back to your site if you offer them so having this capability with your shopping cart is extremely imperative for an increase in sales.

These are just a few examples of what you should look for when choosing your Ecommerce software with a shopping cart. Choosing the right shopping cart with all these great features and more is very important to the success and growth of your online business. Make sure to write down all the features you would like your shopping cart to have and start your research now!

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