Pay per Click is the most cost-effective way to increase traffic to your site and increase sales as well as get better your business in E-Business Industry. PPC is an advertising technique generally used on website, advertising network search engines, and content websites and blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
You bid the amount you are willing to pay per click. The more you bid, the higher your ad will show in the search engine results. In this course Ads you place for your web site with a search engine, such as Google, Yahoo and MSN.
The key to an effective Pay-Per-Click program is driving the right traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service.
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