Like Twitter, Facebook is just one of the several ways to get some traffic to your site. Several marketers believe that it is just a matter of time for the traffic from Facebook, Twitter and the other major social networking sites to beat the traffic their sites get from Google.
While this time might come, don't take this as a promise that even if you do everything right, Facebook, Twitter, or any other similar site will do traffic miracles for you. For some people Facebook works like a attraction, for others it doesn't work at all. The same applies to Twitter. You can't know in advance if Facebook and/or Twitter will crash your server with traffic. Just try both and see which one (if any) works for you.
Unlike Twitter, which is very basic, Facebook offers more possibilities. Yes, you might require more time in order to explore all the possibilities and take benefit of them but hopefully these efforts will have a great return in terms of traffic. Here are some tips that can help you turn Facebook into a traffic monster:
1. Your profile is your major weapon
As with Twitter and any other social network, if you don't create your profile interesting, you will hardly become popular. Give enough background information for you and don't forget to create your profile public because this way even people, who don't know you, when they encounter your profile, they might become interested in you and become a supporter of yours.
2. Comprise information about your site on your Wall and in the photo gallery
Facebook gives you the chance to write a lot about you and your activities, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.
3. Build your network
As with other social networking sites, your network is your chief capital. That is why you require inviting your friends, acquaintances, and partners and asking them to join as your supporter. You must also search for people with interests like to yours. However, don't be pushy and don't spam because this is not the way to convince people to join your network.
4. Post frequently
No matter how attractive the stuff in your Facebook profile is. If you don't publish new content frequently, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don't post that regularly, try doing it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so does it?
5. Be active
A great profile, an impressive network, and posting frequently are just a part of the recipe for success on Facebook. You also require being active – visiting the profiles of your supporters, taking part in their groups and other initiatives, visiting their sites. You are right that all this takes a lot of time and you might soon discover that Face booking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.
6. Arrange your page
Unlike other social networks, Facebook gives you more litheness and you can move around a lot of boxes. If you put the RSS feed with the links to your blog in a visible space, this alone can generate lots of traffic for you.
7. Check what Facebook apps are available
Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, Market Place widget/plug-in or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for cross posting (i.e. posting directly on Twitter from Facebook) because this saves you time.
8. Use Facebook Social Ads
If you can't get traffic the natural way, you might think using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.
9. Start a group
There are a lot of groups on Facebook but it is quite likely that there is a free niche for you. Start a group about something related to your business and request people to join it. The benefit of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.
10. Write your own Facebook extensions
While this step is surely not for everybody, if you can write Facebook extensions, this is one more way to create your Facebook profile popular and get some traffic to your site.
11. Use separate profiles
Unluckily, social networks do expose a lot of personal information and you are not suspicious, if you don't want so much publicity. A lot of people are rightfully worried about their privacy on social network sites and that is why it is not uncommon to have one personal profile for friends and one business profile to promote their business. You can have one single profile for both purposes, but if you have privacy concerns, consider separating this profile in two – you'd better be safe than sorry.
Facebook is changing all the time and no matter how hard you try to follow these changes, there will be new and new potential for you to explore. That is why it is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site. Anyway, if you try just the basics for Facebook success we listed here, chances are that you will see a considerable traffic increase.
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