Today I’m highlighting you some of the important difference in indexing & Ranking. When you had made the site and it is functioning properly then Google’s Bot will arrive at your site and get them indexed. Indexing doesn’t mean that your site will come up in Page 1 or 2 or 3….Its simply get indexed i.e it is been seen by Google. If you want to see whether your site get indexed or not simply write these command in google search bar i.e “site: http://www.webdesigningindia.in” you may see that how many pages of your site get indexed and which are not.
As far as Ranking is concerned it is obviously the result of your seo work will be shown on SERP of Search engines. When you optimized your site and promote it for your target key phrases and suppose you type your target keyphrases and your site is displaying on search engines 1st page within that 10 position that means your site get ranking.
Suppose if you wake up in the morning and try to search your site who was on 1st position the previous day and today it is around on 2nd or 3rd page your tongue will come out of your mouth and your mind will be in sudden shock as to why the hell your site gone from top to the lowest ranking. To quote the immortal Douglas Adams, "Don't panic."
There are various steps to be taken but below are the 5 steps which you should consider and implement them to ensure that your site will be again on 1st page and on the top.
Link Building
Build Links as much as possible but beware of spam links. Submit your site in well developed and highly quality directories. Do link exchange with those who are relevant to your business may be they will not listen to you at start but you should persuade them till they are ready to accept your links.
Link building is one of the process that will enhance your site and do great in bringing your site up.
Be Relax
One of the errors most of the webmasters do when their site are not ranking is doing some impromptu mistake which are not essential. One should keep their mind cool and be relax try to think what should be the main reason that your site get dissolved to the lowest.
Investigate those who outranked you
This should be done as earliest as possible as it may take your time if you do it late. Just get your notepad ready start with the first competitor who are above you. First you should find out their backlinks and compate their backlinks with your and those site with whom you have got those links. Backlinks are very necessary in forming your ranking and the more backlinks you had the higher you will go up but it should be from quality site.
Then try to find out what your competitor has done changes in their site. What new content they wrote or any other services which they are providing and you are not and also the layout of their site. Do they had change anything? You are watching something new in their site which you didn’t seen in past?. And also watched on which keyword they had outranked you. What are the meta tags they are using and their description etc.
You should do this with every site who are above you and getting those benefits which were been enjoying by yourself.
Implement those action
Last but not the least you should implement those action which you have found out or analyze that with these action might be your ranking may come up little big higher. Most of the webmaster are very lazy they will pulled out every money from the desert but they will not spend them when they are in need of.
Don’t be lackluster in putting those effort to grab the opportunity in enhancing the site. You should be very enthusiastic in implementing those action. Make sure that what ever you had tried and analyzed are getting you exact results for which you had put your night sleep awake working & working only for the determined results.
A very interesting discussion is going on in webmasterworld forum. The thread is about Why Google considering a site as a blog and listing them under the results with a label “Blog post about”, when simple the site is not a blog.
Well, some of the webmasters thinking that this might be because of the RSS feeds in the site which Google referring as a blog and displaying them in the results page.
There are various sites who contains RSS Feeds but does that mean Google will list their site under blog post. Why Google misclassifying those sites? Do they really hurt the webmaster if their site appear in Blog post. Does it hurt ranking?
The business of doing seo is immensely so difficult that many folks didn’t understand the basic method of optimizing the site in search engines. It is not difficult if you have massive knowledge and addiction towards web world. Below are some of the reasons that might adhere you that it is very challenging task.
Search Engine Guidelines: The search engines constantly change their guidelines and invent new features and tools in the web industry. From past you may have seen that many new offerings had been done like no follow, page rank sculpting and many more.
Crawling & Indexing: The tactic of indexing the pages by search engines is very exceptional. Pdf, word documents are indexable but flash still live in the fence and javascript and ajax don’t function at all.
Duplicate Content: You have to be very alert when you are creating a site because many spammer are there in the web that may steal your content and get your site banned due to duplicate content issue.
Keyword Research: There are so many keyword research tool you will be confused to understand Which Keyword Tool is the best? Who is providing accurate results? Which Tool provide great long tail keywords? How to run successful campaign for those keywords?
Change in Algorithms: All the search engine constantly changing their algorithms. One has to be very sure about the algorithm as with that only you may get enough knowledge about the behaviour of search engines.
Traffic Sources: As social tools like dig, reddit & stumbleupon are the emerging traffic for the site if you ignore them your competition will throw you the ranking race.
Conversion: Bringing visitors to the site is half the battle won but converting them into customers it like winning a race. If your site sucks then there is a possibility that your results would be only half battle.
Content: Creativity is required if you are doing business. Likewise your site should have appealing content to attract your visitor and convinced them to buy your products.
Analytics: Not only creativity but also the information about the customers to your site is as important. You should keep track of your customers as to know from where and for what your customers are coming to your site.
PPC: You should try each and every thing in web as no one knows which products enhance your sales.
Banner: Question may be arising as to which are the advertising manner that will bring you most sales.
Blogging: You should also optimize the site by writing blogs to be up in the rankings but should undertand the leverage of blogging.
Link Building: Building link is very productive but the knowledge of building link is important. Quality link building is very effective in todays times.
No one is an expert in doing seo as they had struggle years after years to become the prominent person but this seo is changing day after day for those who are addicted to this.
If you are Google addicts than you may have seen some strange changes in the search results. Well, they didn’t announced anything of that changes in any blog but they had secretly done the changes in search results.
What are these changes? There are many but minor changes which has been done by google. First you can see that they had shrunked the Google Logo at the top of the and there is a big gap in betweensearch result box and the Search tab.
And to the search result you can see that they had remove the page size indicator this indicator shows how much time it will take to load the page. And they had also removed the word “pages” from the word “similar pages” link.
It is very unfortunate that they had done these changes without announcing. May be they had done this with some intentions for users or may be for their own benefits. If you have any idea why do they done this changes please write in your comment.
Everyone around here in web thinks that there are some secret in seo but in reality it is not true. Many folks had tried their every tricks in seo but what do they get is a penalty from google & to be banned for lifetime. Here we will discussed the simple steps of seo what you will get everywhere.
Initial Analysis : The first analysis you should do is about your business. What are the criteria you are using your business products and what are you offering? First brainstorm your business products on which you would look to be developed.
Keyword : The second step in seo is finalizing your keywords for which you will be visible to users who are coming to your site through search engines. Target those keywords which are readily available and which may define your business venture. Analyze them & start optimizing them.
Content : After analyzing your keyword start writing content on them and those content should be unique and fresh. Please don’t copy content from others as it may not benefit you either it will banned you from search engines. It’s good if you write two to three paragraph instead of long story but write only about the services you are selling.
Site Structure : Make your site appealing to the users and more search engine friendly for search engine bots. Use proper navigation and display your products if necessay in each and every page or give detail information about your business. Don’t show hidden link or text which is not visible for users and visible for bots as it is unethical in search engine views. Also provide H1, H2 etc in your site pages as it very essential in bringing up the rankings.
Meta Tags : Enhanced your website in search engine by writing proper meta tags like Title Tag which is very important as it will show which keyphrase you are targeting for the users and Meta Description which will describe your business products and third Meta Keywords as it not considered much important in google but yahoo and bing are taking them seriously. So write those keyword if you are targeting more in yahoo and msn.
Submission : When your site get ready and now is the turn for promotions then first up all submit your site in all search engine and in Dmoz. After that start submitting your site in directories in relevant category. Well, many web experts considering that search engine do not consider directory submission or it is dead but when never knows what is the algorithm of the search engine and what they are considering most.
Link Exchange : Do link exchange with those who are relevant to your business? There are various link exchange methods such reciprocal link, one way link, three way link and multiple link exchange. Also post in forum your site to get reviews from other users and increase your backlinks.
Article Submission : Write Article about your website. If you are offering something new then write on that. Submit those article in article directories with anchor linking your website.
Press Release : This press release is also important method in increasing your backlink and in your page ranking. Write Press Release and submit them in press release site.
Blog : Start blogging about your company and enhance your experience. Blog something which will be helpful to your users and increase your page ranks.
Social Media : Last but the most important step in seo to submit your site in social media site and promote your site to the full extent. Get feedback from friends. Get bookmarked your site in sites like dig, delicious and increase your backlinks.
In the world, there is competition for each and every product and that also involves Google who is facing lots of competition from all over the web. When we think of Google the main competitor yahoo and microsoft often came to our mind. But the way Google handles him in all the aspect bethrone this search engines.
But that’s not all, bing the new search engine which is been popularized and showing its impact on users all over the world is a big worry to google. It might take the position of google (it may be possible).
Not only the search engines but also social tools like twitter search which is a real time product offering its users finest and uptodate information posing a great competitor for google.
And that’s not all facebook which is being growing larger and larger after making their features and programs like twitter they began to grow beyond their thought.
Google's Senior Competition Counsel, Dana Wagner tells the NYT that google will be put behind if they do stop innovation new products and features.Microsoft is trying and pouring lots of money to tranform their new search engine bing for the users into habit.
Well, its not enough recent study reports that government may also tries its hand to dethrone google "The Justice Department is examining the hiring practices at Google and other technology companies, and it is investigating a class-action settlement between Google and groups representing authors and publishers," explains the NYT's' Miguel Helft. "The Federal Trade Commission is looking into ties between the boards of Google and Apple."
The overall conclusion to this post is that google is also facing stiff competition from wikipedia, television ads, prints ads and it may be end for google if they procure their position like they are by innovating out of box product which will retain them their seats in search engine ranking at the top.
