Page Rank: Advantages & Disadvantages

Google’s Co-founder Larry Page and Sergey Brin developed Page Rank as a part of their search engine interest. When they developed page rank they don’t even think that their creation will be highly praised.

In a simple term, page rank is a numeric value given to a website depending on the importance the web page has like their unique content, back links, site structure, anchor text and many more.

Advantages of Page Rank

You can view the page rank of a website in google toolbar displayed as Page Rank and below you can see the green color in small rectangular box when you take your mouse over to it you’ll view the actual page rank i.e 4/10 etc.

Well, the algorithm of the page rank is not known and it is secret. But while reading and probing further about the page rank you can point out that the page rank is depend on numerous factors such as content, back links, anchor text, site structure, external links, images, alt tags, optimization of the website, traffic of the website etc.

If a website having page rank of more than 3 then it is said to be good website. But if a website having page rank of more than 5 than the website is getting great traffic and the overall performance or the structure of website is good enough. With high page rank a website is usually seen on the top page of the SERP.

With more than 6 page rank most of the advantages of the website is that the Webmaster will request link exchange with those website and users tend to be interested in doing transactions with them. It acquires a reputation in the web world and it may further go beyond that page rank if the website is getting on a way like that before.

Disadvantages of Page Rank

Page Rank is good but sometimes it leaves a bad thoughts in the mind of people because if you’ll search on google most of the website are having low page rank i.e 2 or 3 or sometimes 0 and it is coming on top of the page of google.

Some organization or enterprises are very much interested in increasing their page rank instead of growing their business. It is a fact that with increase in page rank your business will not grow.

You should be concentrating more on the future growth of your company instead of your page rank because google updates page rank with a span of three to four months, which is usually seen.

Well the last update which google does on page rank is on the end of 2008 where most of the website whose page rank is 0 or 1 increased to 3 or 4 and others where having more than 5 or 6 decrease to 3 or 4.

Well, nobody understand the logic of google behind giving the rank to a website or what are they considering the most which according to them is best.