Link Exchange is a way of exchanging links from other Webmaster by putting our site links and description on there and vice versa. The use of link exchanging is that when google’s bot crawl is will cache our site which can greatly enhanced our websites page rank.
But we should link exchanging with those websites which are similar to us and doing business in the same field. It is very beneficial for lots of website which are in business of exchanging links.
Links can be paid or free. Well, link exchange should be done with high page ranking site and whose content are similar. In search engine optimization link exchange plays an important part where as other techniques are also there you should not rely wholly on link exchange but make it a part to exchange links with other website.
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