1. Check for Broken links : Broken links annoy visitors who come to your site making them click elsewhere or it will show “Oops! The link is broken” thus losing a valuable customer. Check for broken links atleast once in a month.
2. Correct and Clean HTML : HTML errors can negatively effect your rankings and business. So please paste your HTML code properly in your website
3. Fresh Content : Search engine spider will visit your site daily if you update your site with unique and fresh content and it will increase your ranking also in serps.
4. Incoming Links : The more your sites linked to other site and vice versa your page rank will increase too. Few links site don’t appear well in serps. Try to link with those website who are having good page rank and having lots of visitor.
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