To follow or not to follow

The new concept in seo it is not recently new but as it is the topic which is been now coming out almost from all the seo experts. The code "No Follow" & "Do Follow".

Let begin with the method of what is this follow code and why is it being occurring out from every seo experts mouth. This follow code is related with link building. When you are increasing your backlink while getting backlinks from other site you may be thinking that your site ranking will also increase due to increment in your backlinks but it is not correct.

When you are creating a webpage with HTML code and when you don't the search engine spider to crawl your site then how do you tell the spider that don't crawl this page. Its very simple just put the code "rel=nofollow" and the spider will not crawl that page.

The same goes with blog commenting, directory submission, reciprocal link you should first check the link you are pointing is "rel=do follow" so that you may get link juice from that site. But if it is rel=no follow then you may didn't get any backlink from that site and you might loose the link juice.