Tuesday, December 20, 2011
Sunday, December 18, 2011
Ecommerce Website Design
Numerous of you are probably already asking why eCommerce website design is different from any other website design. They all require being attractive, well organized and use the right colors that fit the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.
An eCommerce website needs to follow certain selling principles:
1. Give the user a pleasant experience during his online shopping.
2. Make certain you provide sufficient information on who owns the website and why they should be trusted.
3. The website must be easy to use. If it isn’t, the visitor will go to your competitor.
Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.
How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use methods that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they generally sell only one product. That allows the web designer the ability to overstress the one click principle and make it and benefit. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.
An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.
If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.
Wednesday, December 14, 2011
Friday, December 9, 2011
Tuesday, November 15, 2011
Monday, November 14, 2011
Monday, November 7, 2011
Sunday, November 6, 2011
Saturday, November 5, 2011
SEO Musts for Local Business
Here is how you can go local with SEO:
1 Use your location in your keywords.
The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, you’re most essential key phrase should be “car insurance London” because this key phrase contains your business and your location and will drive people who are looking for car insurance in London in particular.
2 Use your location in Meta Tags
Meta Tags matter for search engines and you shouldn't miss to comprise your location, together with your other keywords in the Meta Tags of the pages of your site. Of course, you should have your location in the keywords you use in the body text because otherwise it is a bit distrustful when your body text doesn't have your location as a keyword but your tags are stuffed with it.
3 Use your location in your body text
Keywords in the body text count a lot and you can't pay for to skip them. If your web copy is optimized for “car insurance” only, this won't help you rank well with “car insurance London”, so ensure that your location is part of your keywords.
4 Take advantages of Google Places and Yahoo Local
Google Places and Yahoo Local are great places to submit to because they will comprise you in their listings for a specific location.
5 Create back links with your location as anchor text
It could be a bit tricky to get organic back links with your location as anchor text because some keywords with location don't sound very natural – for instance, “car insurance London” isn't grammatically correct and you will hardly get an organic inline link with it but you can use it in the Name field to comment on blogs. If the blog is dofollow, you will still get a back link with anchor text that helps for SEO.
6 Get included in local search engine
Worldwide search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but depending on your location, local search engines may be the real golden mine. A local search engine could mean a search engine for the area (though it is not very likely to have regional search engines) or more likely for your country.
7 Get listed in local directories
In addition to local search engines, you require to try your luck with local directories, too. You might think that nobody reads directory listings but this isn't exactly so. For instance, Yellow Pages are one of the first places where people look when searching for a local vendor for a specific product.
8 Run locally-targeted ad campaigns
One of the most resourceful ways to drive targeted, local traffic to your site is with the help of locally-targeted ad campaigns. PPC ads and classifieds are the two options that work best – at least for most webmasters.
9 Do occasional checks of your keywords
Occasionally checking the present search volume of your keywords is a good idea because shifts in search volumes are quite typical. Needless to say, if people don't search for “car insurance London” anymore because they have started using other search phrases and you continue to optimize for “car insurance London”, this is a waste of time and money. Also, keep an eye on the keywords your competitors use – this will give you clue which keywords work and which don't.
10 Use social media
Social media can drive more traffic to a site than search engines and for local search this is also true. Facebook, Twitter, and the other social networking sites have a great sale possible because you can promote your business for free and reach exactly the people you need. Local groups on social sites are especially valuable because the participants there are mainly from the region you are interested in.
11 Ask for reviews and testimonials
Client reviews and testimonials are a classical business instrument and these are like letters of recommendation for your business. However, as far as SEO is concerned, they could have another role. There are review sites, where you can publish such reviews and testimonials (or ask your clients to do it) and this will drive business to you. Some of these sites are Yelp and Merchant Circle but it is quite probable that there are regional or national review sites you can also post at.
12 Make separate pages for your different locations
When you have business in numerous locations, this makes the task a bit more difficult because you can't possibly optimize for all of them – you can't have a key phrase such as “car insurance London, Berlin, Paris, New York”. In this case the solution is to create separate pages for your different locations. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. uk.co for GB, .de for Germany, etc.) but this is only reasonable to do, if your business is truly multinational. Otherwise, just a separate page for each of your locations will do.
These simple tips how to optimize your site for local searches are a should, if you rely on the local market. Maybe you are already doing some of them and you know what works for you and what doesn't. Anyway, if you haven't tried them all, try them now and see if this will have a positive impact on your rankings (and your business) or not.
SEO India
Friday, November 4, 2011
Thursday, November 3, 2011
Monday, October 31, 2011
Saturday, October 22, 2011
Thursday, October 20, 2011
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Tuesday, October 18, 2011
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Friday, September 30, 2011
How Can I Benefit From Social Bookmarking?
Because many social networking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.
It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.
So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.
Monday, September 26, 2011
Friday, September 23, 2011
Thursday, September 22, 2011
Benefits of SEO optimized Web Site Designing
Content Writing – Write healthy contents and adjust the keywords in the text. Your first paragraph can be between 250 to 500 keywords. You can use some sentences like , what, who, which to make it more content based.
Optimize meta tags – Your web page title should include proper keywords which are most important for you. Then these keywords should be included in the description content as well as keywords meta tags.
Heading Tags – The H1 tag contains the largest font and is the most significant. You should use h1 to h5 header tags properly and the fonts can be controlled via Style Sheet.
Optimize images using the alt tag – write a short description for the alt tag of your image. too many images or very large images on your web page will slow down the loading time of your web site. So image size should be optimized.
Optimize links using the title tag- write a link name for the title tag of your Link. too many links on your web page will help the promotiong your keywords or key phrases. So links should be optimized
SEO India
Keyword Research for better ROI
What we confer :
• we provide the cost effective service that will identify the keywords that can get high ranking. We will send you the status of our reports to prove our capability. Your keyword index will be examined thoroughly by our expert team so that you can easily choose the keywords.
• We provide you a service that is absolutely cost-effective. We ensure you to take the concrete decision while opting for specific keywords for your site. We assist you in constructing a list of the keywords too.
• As most of the people wishes to get a populated thttp://www.blogger.com/img/blank.gifraffic in search engines and wants to get a superior search engine ranking, we bestow the effective keywords that give you some beneficial effect in search engines to get quality traffic.
• We use most applicable keyword in the headline and use top ranking keywords in the first paragraph.
Our reputation is based on providing you the best keyword on your affordable price. We are progressing everyday by our developed tactics and strategies.
We prosper to serve you better in a reasonably priced way. The keyword exploration material maintains the rules and the procedure to present a better result.
SEO India
Wednesday, September 21, 2011
Choosing the best shopping cart for your Ecommerce website
Search engine optimization is critical when having an Ecommerce site and being able to market your business website. We do not have any control over the technical aspect of search-engine indexing as opposed to the creative text that we choose to put on the website. So choosing the best content management system (CMS) is critical. You can tell if the content management system is great by how it rewrites the URLs on your Ecommerce site for you with keywords in them.
RSS capability which is defined as a set of data formats that makes it easy to syndicate page content, is also crucial to the success of your Ecommerce site. This type of technology is also very important for marketing purposes and it is great for customers when offering discount feeds in a reader or news aggregator. You can submit for RSS feeds to all the major social media sites like Twitter and Facebook with sales promotions, new products, and other information you want your customers and potential new customers to see. Always choose a cart with RSS capability so you can generate feeds for new products, special discounts, and more.
Customer reviews on your products and services is a huge part of maintaining and gaining customers to your Ecommerce site. Most every customer would like to see reviews on an item from other consumers to determine if they should buy the product or not. Your shopping cart should always have the option for your customers to write reviews or at least point to 3rd party customer review tools that are available on the web.
Having a shopping cart that allows product sharing and recommendations is a huge marketing tool that you should always have when developing your Ecommerce site. A lot of people surf the web for ideas for themselves or others that they want to tell someone about for upcoming birthdays and other special occhttp://www.blogger.com/img/blank.gifasions. Implementing a share button under a product that someone is interested in is very important so they can quickly send the product recommendation out to their friends and family without having to leave the site and write a separate e-mail.
Another really important tool that should come with your Ecommerce shopping cart is to make sure you have coupon code support for your customers. By having this, a customer can type in a code that they received from a promotion you did or that is displayed on your website and they are able to buy the item on your website at the special discount offered. A lot of customers love deals and keep coming back to your site if you offer them so having this capability with your shopping cart is extremely imperative for an increase in sales.
These are just a few examples of what you should look for when choosing your Ecommerce software with a shopping cart. Choosing the right shopping cart with all these great features and more is very important to the success and growth of your online business. Make sure to write down all the features you would like your shopping cart to have and start your research now!
Tuesday, September 20, 2011
Friday, September 16, 2011
Wednesday, September 14, 2011
Monday, September 12, 2011
Friday, September 9, 2011
Wednesday, August 31, 2011
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Friday, August 26, 2011
Tuesday, August 23, 2011
Saturday, August 20, 2011
Friday, August 19, 2011
Friday, August 12, 2011
The Importance of Backlinks
What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.
Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.
Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.
Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.
There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.
Thursday, August 11, 2011
Monday, August 8, 2011
Affordable SEO Services Company India
SEO India is a one of a kind SEO company in India with experts who can best understand the basic technologies of search engines and how they work. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies. Whether you use your website to directly market the products (B2C) or to promote your business/services (B2B), if your website does not have top rankings on search engines like Google, Yahoo and MSN, you may lose significant number of sales / business opportunities and potential customers.
SEO India is here to serve you. SEO is a leading result driven, professional Search Engine and Internet Marketing Company for the E-Commerce Industry. SEO India has a devoted team of experienced SEO Specialists, Online Advertisement & Internet Marketing Specialists and Link Building Experts. Be it SEO marketing, Internet marketing, Link Building or Pay per Click services, SEO India is the right choice for you. Search Engine Optimization (SEO) is an art of making your website appear in the first few pages of the search results of search engines for a select set of keywords. In other words SEO creates your website appears on the first page of a search engine like Google, Yahoo and MSN, when someone searches for your product or services. It is worthwhile to note that 80% of website traffic happens only through search engines. This speaks volumes about importance of getting the Search engine rankings for your web site. SEO Company India is professional Search Engine Optimizers and SEO friendly Web Designers in India.
Our Company provides monthly reports where you can catch the results of your website and se how your keywords are performing. These keywords can get better the visibility of your website and hence have traffic. With our SEO consulting and Team of expertise you can feel free and concentrate on other aspects of your business.
Wednesday, August 3, 2011
Top 10 SEO Mistakes
Like Twitter, Facebook is just one of the several ways to get some traffic to your site. Several marketers believe that it is just a matter of time for the traffic from Facebook, Twitter and the other major social networking sites to beat the traffic their sites get from Google.
While this time might come, don't take this as a promise that even if you do everything right, Facebook, Twitter, or any other similar site will do traffic miracles for you. For some people Facebook works like a attraction, for others it doesn't work at all. The same applies to Twitter. You can't know in advance if Facebook and/or Twitter will crash your server with traffic. Just try both and see which one (if any) works for you.
Unlike Twitter, which is very basic, Facebook offers more possibilities. Yes, you might require more time in order to explore all the possibilities and take benefit of them but hopefully these efforts will have a great return in terms of traffic. Here are some tips that can help you turn Facebook into a traffic monster:
1. Your profile is your major weapon
As with Twitter and any other social network, if you don't create your profile interesting, you will hardly become popular. Give enough background information for you and don't forget to create your profile public because this way even people, who don't know you, when they encounter your profile, they might become interested in you and become a supporter of yours.
2. Comprise information about your site on your Wall and in the photo gallery
Facebook gives you the chance to write a lot about you and your activities, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.
3. Build your network
As with other social networking sites, your network is your chief capital. That is why you require inviting your friends, acquaintances, and partners and asking them to join as your supporter. You must also search for people with interests like to yours. However, don't be pushy and don't spam because this is not the way to convince people to join your network.
4. Post frequently
No matter how attractive the stuff in your Facebook profile is. If you don't publish new content frequently, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don't post that regularly, try doing it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so does it?
5. Be active
A great profile, an impressive network, and posting frequently are just a part of the recipe for success on Facebook. You also require being active – visiting the profiles of your supporters, taking part in their groups and other initiatives, visiting their sites. You are right that all this takes a lot of time and you might soon discover that Face booking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.
6. Arrange your page
Unlike other social networks, Facebook gives you more litheness and you can move around a lot of boxes. If you put the RSS feed with the links to your blog in a visible space, this alone can generate lots of traffic for you.
7. Check what Facebook apps are available
Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, Market Place widget/plug-in or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for cross posting (i.e. posting directly on Twitter from Facebook) because this saves you time.
8. Use Facebook Social Ads
If you can't get traffic the natural way, you might think using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.
9. Start a group
There are a lot of groups on Facebook but it is quite likely that there is a free niche for you. Start a group about something related to your business and request people to join it. The benefit of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.
10. Write your own Facebook extensions
While this step is surely not for everybody, if you can write Facebook extensions, this is one more way to create your Facebook profile popular and get some traffic to your site.
11. Use separate profiles
Unluckily, social networks do expose a lot of personal information and you are not suspicious, if you don't want so much publicity. A lot of people are rightfully worried about their privacy on social network sites and that is why it is not uncommon to have one personal profile for friends and one business profile to promote their business. You can have one single profile for both purposes, but if you have privacy concerns, consider separating this profile in two – you'd better be safe than sorry.
Facebook is changing all the time and no matter how hard you try to follow these changes, there will be new and new potential for you to explore. That is why it is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site. Anyway, if you try just the basics for Facebook success we listed here, chances are that you will see a considerable traffic increase.
SEO India
Tuesday, August 2, 2011
Friday, July 29, 2011
Thursday, July 28, 2011
3 Phases of Social Media SEO
While search marketing has been a key part of our asking practice since 2001, our Online Marketing agency’s work with Public Relations and blogging since 2003 has helped us develop an appreciation of the influence and appointment outcomes possible with social media pretty quickly, vs. solely as a promotion channel for links. That emotion is growing rapidly as of late with many traditional SEOs.
You too, may have noticed an increase in SEO practitioners (both agency and client side) singing the song of Content Advertising and Social Media. As this shift has occurred over the past few years, I’ve observed a sequence of phases of approach. According to your circumstances and market, your mileage may vary with these characterizations, but maybe you’ll see something familiar and get a clearer picture of where you’re SEO and Social Media integration is headed.
Phase 1: SEO with Social Profiles, Sharing Widgets & Blogs
A lot of Search Engine Optimization pros started their social media adventures with bookmarking and news services like Digg, StumbleUpon, Delicious and Reddit. Promoting content to these channels, particularly through “power users” could motivate content to go hot, hit the home page and attract spikes of traffic. The increased experience attracts more links and subscribers.
Social bookmarking services and profiles within social networking sites permit for users to include links back to their own websites making a potential source of link traffic and light signal for search engines. Many of those links were subsequently made “nofollow”. Such links are just a matter of filling out forms and ultimately no more impactful than directory submissions.
Blogs are used to issue content in a more search engine friendly way than most CMS are capable of and commenting on other blogs given great links until they too, were made “nofollow” by most bloggers and blog CMS.
Success is measured in SEO terms: links, rankings and traffic.
Phase 2: Social Media Optimization
SMO has had different meanings for different people. Marketers expand the social profiles they’ve made into more robust sources of information with some building out of social networks. Developing social channels helps to make an audience to promote content to in the hopes of attracting links.
Blogs are often the hub to the social media spokes for optimized content promotion for traffic and link gaining. Attention to building blog subscribers and email lists is stressed. There’s an honest appreciation for making useful content for particular audience segments and a developed skill in the art/science of content formats, types and writing headlines that inspire sharing.
Success is calculated primarily as SEO outcomes like links, traffic and conversions. Social KPIs like fans, friends & followers are monitored as well as basic engagement metrics like comments and interactions. But those metrics are more about “social proof” than social ROI.
Phase 3: Integrated Content, SEO & Social Media Plan
By now, SEOs are more likely to recognize as Online Marketers and understand the key to a killer social SEO strategy is content. Audience categorization becomes persona development which guides content marketing strategy. The keyword research expertise from SEO is factored into Editorial Planning of web and social content.
While content is planned for certain outcomes with segments of the community, it’s an adaptable online marketing strategy that permits for opportunistic content marketing and social promotion based on social media monitoring and trends. Social media savvy isn’t just for Marketing and Public Relations, but as much of the organization as possible.
Anyone in a position to make content, connect with customers and prospects online has basic skills with search and social keyword glossaries, social search and social networking on behalf of the brand.
To maximize the relevance of the Content Marketing Plan, search keywords and social topics agent of customer interests are factored into scheduled editorial for web, social and mobile content. Content creation and promotion is coordinated across functional areas like Advertising, Public Relations and Marketing as possible.
The find ability of content is improved through keyword and social topic optimization. Social content that is easy to find through search can help grow the social network. As the network grows, so does word of mouth for inherent promotion of useful content that attracts links, shares and comments. Those social signals can be gauged by Google in combination with other SEO ranking factors to improve search visibility of brand web properties.
It would be sensible to add other phases, but I’m trying to be more practical with this post. I think this approach of an flexible, customer-centric and content focused strategy that leverages topic optimization for both search find ability and social engagement is where many online marketers will find themselves sooner than later.
What do you think about these phases? Phase 3 is a tall order to fill and I think a lot of marketers will see a blend as their reality. If you have an appreciation for the impact coordinated Social SEO & Content can have, how would you characterize your organization’s approach?
Monday, July 25, 2011
SEO India Pay Per Click enhance Immediate traffic
Pay per Click is the most cost-effective way to increase traffic to your site and increase sales as well as get better your business in E-Business Industry. PPC is an advertising technique generally used on website, advertising network search engines, and content websites and blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
You bid the amount you are willing to pay per click. The more you bid, the higher your ad will show in the search engine results. In this course Ads you place for your web site with a search engine, such as Google, Yahoo and MSN.
The key to an effective Pay-Per-Click program is driving the right traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service.
SEO India Viral Marketing enhance increasing your website traffic
The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. By applying viral marketing strategies, you offer an incentive for web site visitors to carry a sales message.
Online viral marketing is the latest marketing tool that is making buzz in today’s net savvy world. It is boom on the word-of-the-mouth phenomenon for a specific product or a service through entertaining online advertising.
It can often be word-of-mouth delivered and improved online; it can attach the network effect of the Internet and can be very useful in reaching a large number of people rapidly. We can make the viral messages that carry your brand message and are entertaining enough to be spread on their own for a successful Online viral marketing campaign.
Elements of Viral Marketing:
We would notice the first user from a university town or from India, and then the number of subscribers from that region would rapidly reproduce. The beauty of it is that none of this required any marketing dollars.
Customers do the selling.
Viral Marketing imprisons the essence of multi-level-marketing and applies it to all customers – the “word-of-mouth” spread of the Hotmail message is involuntary. And it’s more powerful than many other marketing techniques that lack the implied support from a friend. Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers. It is no surprise that Amazon encourages its customers to send a book as a gift to a friend. When the recipient receives the gift book, the packaging contains a flyer for the amazon.com service.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. As more Internet and Intranet applications move beyond computation to embrace communication, the Viral Marketing strategy has wide applicability.
E-commerce, groupware, community, messaging and promotions businesses can all use these techniques to further the Internet explosion. The term “viral advertising” refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service.
6 Reasons Why You Need Local SEO
Local SEO is something that has often been overlooked and I’m not sure why. Maybe it’s because fewer local companies are aware of SEO in general or maybe it’s because the only companies offering SEO charge the same rates as “global seo” which involves optimizing for large areas instead of focusing on local markets which could mean the world to your business.
So here it is, 6 reasons why it is important to optimize for local market & keywords:
By SEO India
Saturday, July 23, 2011
Thursday, July 21, 2011
How to Select world Best SEO Company India
Choose the top SEO Company in India; you require influential some important points that will help you determine the credibility of the Indian SEO company. These include:
According to Search Engine Optimization Company in India to take a strategic - strategy means that the increasingly popular search engine page ranking SEO Company will follow the course of action. You require discussing these strategies and searching engine optimization Company in India before you hire your online business promotion and ranking, you do not mind.
Total Experience - This is another successful criterion to choose the SEO Company in India must follow. If you find that the overall experience is not up to the top of the sign, it is best not to go to the company.
The type of search engine optimization services - SEO campaign's success is based on the search engine optimization service provider type. Make sure you top SEO Company in India with this issue for discussion. Check the SEO is offered by the company's packages that are will help increase your business revenue.
Target search engine - Ensure that the company is in their search engine optimization package gives target search engine SEO Company. Discussion, whether you desire to go or you want to do with them away from these search engines. There is no increase your ranking in those search engines, which in fact is the use of the search.
India Reasonable SEO services? - The initial set of search engine optimization services cost? It is very important in planning your budget. If you find that SEO is too expensive, their service in your budget, then do not use the company's employment services.
Affordable SEO Services: Enhance the ranking of your website
When you think of your company website hosting, you must go to a well-known website development company in India, because these affordable SEO services company providing quality service, affordable rate. Affordable SEO services companies are to add some text and code the site, which allows search engines rate sites.
Search engine optimization is of two types of off-site optimization and site optimization, these optimization techniques are very effective and affordable SEO Services Company.
Affordable SEO services company for your website keyword analysis. Keyword analysis, gives a new index of search and traffic trends. Therefore, it can help you know which keywords generate traffic to your various online marketing activities goals.
In addition, Web pages optimized for your reasonable SEO services company. No page optimization strategy, search engine optimization efforts have not shown great results. In addition, they ensure that, Meta tags, title pages and web content and web page title is part of the structure. Their successful search engine optimization and search engine friendly keyword optimized.
Affordable search engine optimization services for your website popular key. There are many ways you can get network marketing, one of the few and the popularity of the most popular services, search engine optimization. SEO services are very affordable, submit only part of the service, you can buy for your marketing budget. This banner has a variety of products, including directory submission, article submission, social bookmaking, etc., you can also look at affordable SEO services, it provides RSS feeds to submit a press release submitted.
A well-known and well-known custom web design company providing affordable SEO services is SEO India company. Creative Web sols among the leading website design company India offers a wide range of network solutions, such as domain name booking, web hosting, e-commerce website design, graphic design, website design, LOGO design, and web site promotion through search engine optimization.
Wednesday, July 20, 2011
Monday, July 18, 2011
Saturday, July 16, 2011
Friday, July 15, 2011
SEO India services
A SEO India provides range of services Off Page Search engine optimization can offer you includes:
Directory Submission and Link Building
Directory submission is a great resource for increasing traffic to your website & also getting one way links back to your site. There are a lot of directories on the web that accept articles, links.
Social Media Optimization
Social Media Optimization - SMO generates thousands of inbound links for your web site in a very less time. This rapidly spreads the awareness about your business on the web.
Viral Marketing
Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility
Blog Marketing
Blog marketing is a rapidly growing marketing technique which is increasingly gaining acceptance among corporate houses. Blogs serve as a useful channel of communication with end users and consumers.
Forum marketing
Successful forum marketing means finding the right community for your business. Look for popular forums that cover your niche topic. Start by asking your employees, suppliers, and customers.
10 Ways to Get Traffic for Free
1 Optimize your site for search engines.
Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check ourSEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.
2 Frequently update the contents of your site.
If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.
3 Take advantage of social bookmarking sites.
Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.
4 Use your Twitter and Facebook accounts.
Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook , the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.
5 Get links with other sites in your niche.
Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Back link Buildertool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.
6 Use any chance to promote your site for free.
Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.
7 Create a free product or service.
Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.
8 Use viral content.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.
9 Use offline promotion.
Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.
10 include your URL in your signature.
URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.
Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.
SEO India
Monday, July 4, 2011
CMS India
Creative Content Management System India is a feature rich content management system aimed at corporates and designed to simplify the publication of Web content to websites. Our Content Management System - CMS is fast, flexible and extensible. It provides a powerful development platform that enables you to extend functionality with presentation. The ease of use and richness of Creative Content Management System were reached due to the diligent work and great efforts of our team of professionals.
With Creative CMS — Keep Web Content Current
Creative CMS is an on-demand Web CMS solution that enables business users to easily create, manage and update Web content without requiring IT to sacrifice control. Creative CMS improves Web sites by putting control of the content in the hands of the content owners.
Creative CMS helps customers:
Streamline the content management process and free up the Web team by giving control to the content owners Update content quickly and easily with one-click publishing Drive content based on actual visitor behavior captured by Creative CMS Website Catalyst The results: an optimized and up-to-date Web site, a focused Web team and visitors who want to come back.
Creative CMS Key features include:
SEO Company India
All of us are familiar with the real fact that how crucial it’s to verify exact functioning of ones website in any respect times and the way SEO or Search Engine Optimization can enhance value. Though, the online arena is quickly growing with new techniques being introduced everyday thus it is necessary that you rent an professional SEO company to make certain you are in step with the competition.
A usual Search Engine Optimization company would provide a variety of services. This could indecently specialize in redesigning in which SEO might or could not be a vital part. Alternative services would include Pay per Click (PPC) campaigns, link building services, email marketing, and a multiplicity of social media techniques and more.
Selecting and engaging an SEO Company can be a huge task at times however things ease out if you are apparent regarding what you desire and why you must opt for them. It’s senseless to seek out a PPC skilled if you are low on budget and do not mind if you are doing not get quick results. There are a variety of higher and price efficient ways if you really need to increase traffic to your website.
It is to be remembered that a typical SEO Company might be specialists in one domain and novices in others. As an instance if the company is advising you to give cash for a PPC Campaign to draw traffic then that doesn’t mean that they will do outstanding social media selling or email selling as per your necessity. By understanding what precisely you’d like to realize and what online strategy to entail, you’ll be able to move one step closer to discovering the right quite company for the job.
If you’re giving a product or service that appears to be ridiculous and it is not obtaining the awareness it should earn, it might as a result happen that by creating a landing page and chalking out a campaign to drive traffic towards that page is all you require. If you want to extend the attention of your total then by assessing your target guests and making an effort to discover where these guests mainly droop out you may even discover that Social Media strategy could be most suitable for you.
Don’t fall victim to any SEO India company that may sturdily guarantee you leading positions on search engines. This can be for the reason that the underlying algorithm for search engines keep changing and are never stable and it takes great hard work to obtain and keep up sensible rankings on top of search engines.
Friday, June 24, 2011
Importance of Social Networking
Thursday, June 23, 2011
Social networking Application
Social Networking and Online Business
Social networking also has its business side beyond just social interaction. Linkedin and XING are two prime examples of networks dedicated to business. Linkedin alone has over 40 million users in over 200 countries, majority of its members being professionals.
Entrepreneurs and small businesses looking to expand their contacts can take advantage of low cost connectivity afforded by the social networks. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. Companies can use social networks for building customer relationship and for advertising in the form of banners and text ads. This is a great way for businesses to advertise their product and ensure effective influence to others.
Application development for social networking sites is arising as a new trend and has a huge growth potential. Several social networking sites now offer application programming interface (API) or development platform to build social networking applications that you can plug in to the site.
Creative Web Application is the social network website development company and having proven track record in development of social networking sites for the last many years. We are specialized and offer customized social networking website development to our offshore customers. We provide high standard website development solutions to companies of all sizes throughout the globe.
Our developers are highly specialized in the development of social networking websites.Team of experienced professionals has great sense of understanding the social and cultural aspects of global online community. Social networking is the creative work that is to be done with customer oriented approach.
Video Streaming application
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider
Video Streaming Solutions provides excellent industrial services concerning streamingmedia with Video and we are masters in creating windows media web cast content.
Video Streaming application Features
• Stream video and audio live from your PC
• Watch video streams from any web browser with a Flash plugin or in Windows Media Player
• Host any number of pre-recorded video files
• Stream videos in any file format
• Stream video or jpg images from your webcam
• Display alternate banners with a custom link URL to promote your company or generate advertising income*
• Pre-record video for broadcast with Debut Video Recorder
Friday, March 11, 2011
The Ultimate Internet Marketing Strategy
If you believe that you can jump in, make a website, submit it to a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It isn’t going to happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying” and “Selling”. Basically, to simplify, it all comes down to this:
Search engine optimization India giving internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, seach engine optimization in India. Who is your customer? What is he or she particularly looking for? You must know their problems or desires. You must be in their shoes and find out what is that would make them feel better (an offer).
Online marketing company India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India. What is your offer? Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?
Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours?
Before you even start creating internet marketing strategy for your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.
Search engine marketing India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India.
Phase 1 - Online Research
Internet marketing company
In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?
Who is your favorite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.
Search engine marketing India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India.
Phase 2 – Data Analysis
Online marketing services India
If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?
Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.
Search engine marketing India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking search engine placements, each engine optimization in India.
Phase 3 – Strategy Development
Internet marketing company
When you already know your target market and your competitors, you are able to start making your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.
It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.
Do you have enough time to perform search engine optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively.
Search engine marketing India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India.
Phase 4 – Monitoring Performance
Internet marketing company
When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…
There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan. No matter if you’re thinking about Adsense site, affiliate site or your own product. When you find out what you’re able to accomplish with your resources at the moment, you can create a great web marketing strategy for your online business and finally breakthrough on the internet.
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