Why SEO & SEM are so hard?

The business of doing seo is immensely so difficult that many folks didn’t understand the basic method of optimizing the site in search engines. It is not difficult if you have massive knowledge and addiction towards web world. Below are some of the reasons that might adhere you that it is very challenging task.

Search Engine Guidelines: The search engines constantly change their guidelines and invent new features and tools in the web industry. From past you may have seen that many new offerings had been done like no follow, page rank sculpting and many more.

Crawling & Indexing: The tactic of indexing the pages by search engines is very exceptional. Pdf, word documents are indexable but flash still live in the fence and javascript and ajax don’t function at all.

Duplicate Content: You have to be very alert when you are creating a site because many spammer are there in the web that may steal your content and get your site banned due to duplicate content issue.

Keyword Research: There are so many keyword research tool you will be confused to understand Which Keyword Tool is the best? Who is providing accurate results? Which Tool provide great long tail keywords? How to run successful campaign for those keywords?

Change in Algorithms: All the search engine constantly changing their algorithms. One has to be very sure about the algorithm as with that only you may get enough knowledge about the behaviour of search engines.

Traffic Sources: As social tools like dig, reddit & stumbleupon are the emerging traffic for the site if you ignore them your competition will throw you the ranking race.

Conversion: Bringing visitors to the site is half the battle won but converting them into customers it like winning a race. If your site sucks then there is a possibility that your results would be only half battle.

Content: Creativity is required if you are doing business. Likewise your site should have appealing content to attract your visitor and convinced them to buy your products.

Analytics: Not only creativity but also the information about the customers to your site is as important. You should keep track of your customers as to know from where and for what your customers are coming to your site.

PPC: You should try each and every thing in web as no one knows which products enhance your sales.

Banner: Question may be arising as to which are the advertising manner that will bring you most sales.

Blogging: You should also optimize the site by writing blogs to be up in the rankings but should undertand the leverage of blogging.

Link Building: Building link is very productive but the knowledge of building link is important. Quality link building is very effective in todays times.

No one is an expert in doing seo as they had struggle years after years to become the prominent person but this seo is changing day after day for those who are addicted to this.

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